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Both ebooks are practical selections from From Strategy to Growth. Create free access, download one immediately and unlock the second through the assessment.

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Cover of 7 decisions to turn strategy into growth
Ebook 1 · Strategy

7 decisions to turn strategy into growth

A practical guide to move from intuition to focus, SMART goals and measurable execution.

  • Define direction: purpose, mission, vision and values
  • Recognize capabilities with VRIO
  • Read the environment with PESTEL and five forces
  • Turn evidence into strategic judgment
  • Align SMART goals, OKRs, KPIs and initiatives
  • Choose and validate an Ansoff growth route
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Cover of 6 steps to turn data into profitable growth
Ebook 2 · Data

6 steps to turn data into profitable growth

From historical analysis to forecasting, the strategic GAP, building blocks and management control.

  • Frame the business question
  • Prepare trustworthy data
  • Read trends, seasonality, mix and channels
  • Compare forecasting models
  • Turn forecast and target into a strategic GAP
  • Execute, control and learn
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